Positioning for Entrepreneurs

Coaching Entrepreneurs and Creative Professionals

 Positioning Your Life and Business

These questions get to the core of how entrepreneurs and creative professionals position themselves in all areas of their lives.

Position: What is your status; your current position in life, business or social interaction?
Position is how you are actually and realistically perceived by people that are important in your lives.

   *  How would you like to be perceived by the important people in your life?
   *  How would you like people to describe you in a social, business or family scenario?
   *  How do you want the public to perceive your business?
   *  How do you want to be perceived by your employees, partners, family?

We don't create our positioning perception in the marketplace. People create their perception or image of us or our business, based on the messages we communicate.     We don't control the positioning image, we only control the message we send. Each message begins in the mind with a thought. What are your thoughts of yourself? How do you want to be perceived? What messages are you going to send that creates the kind of position that you want stored in the mind of your desired audience? Once a perception is ingrained in the mind, it is very difficult to change. How do you want to be positioned?

People: The people you want to target your message to socially, occupationally, spiritually, or fraternally? How will you attract their attention? Once you attract their attention, what will be the intention of your message?

Philosophy: What perspective or paradigm will your business, career, relationships operate under? What standards and boundaries will you establish to ensure that your philosophy is incorporated into the designated areas of your life or business?

Product: Is your product, a service or tangible good? What is the awareness of your product? If it is a new product, it will require greater resources to educate your target audience. How will you create interest in your product? What will you do to create a desire to pursue the purchase of your product? What value will be incorporated to motivate the audience to act now?

If your product is a brand that is established in the mind of your audience? Is it in the appropriate product category? What differentiates it from your Competitor's Message? What makes it Unique? How does it solve the frustrations of your market in an attractive, added-value way?

Promise: What are you promising?
Your promise is what your product or service provides the people in order to alleviate or solve their frustration, problem or immediate need.

The promise means you understand their challenges, as if they were your own, and you treat the symptoms as if they were your own. What are the stoppers to Progress in your Business, or Personal Life? The promise takes care of the Symptoms and Sources of frustration to solve the Situational STOPPER.

Persuasion: How can you persuade without making the HARD SELL so that your target market won't feel pressured to purchase?
Persuasion is the process by which you and your product establish credibility with the people you are interested in working with by connecting and understanding their challenges so that you can create the perception of teamwork and cooperation.

Pricing: Is your pricing strategy fulfilling your promise and does it justify your philosophy of persuasion?Does your pricing reflect a better value than your competitor's product?

Picture: What is the picture you would describe and visually draw that would succinctly describe your business, personal or family life?
What is the picture of the kind of life you want to enjoy and actually experience? Do you believe your picture? Do you desire your picture? What are you going to do to make your picture a reality? Tell your coach and Do it now!

Passionate Purpose: What is your purpose?
"Whatever you can picture in your mind, passionately believe, enthusiastically desire, energetically act  on will guide you to a fulfilled purpose worth pursuing." -- David Giwerc

Priority: Prioritize your one special/unique service or quality and highlight it in all your messages.

You can't be all things to all people. Why not do one thing exceptionally well. It will distinguish and position you as quality expert or specialist who really knows how to successfully solve one specific need or frustration.